US: ANH Refractories rebrands as HarbisonWalker International

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Updated Tue, 20 Jan 2015 13:50:14 GMT

ANH Refractories Company has announced the decision to rebrand itself under the new name of HarbisonWalker International (HWI), effective immediately. The decision was made following an exhaustive market research and branding initiative in which one of the company's legacy brands, Harbison-Walker, returned the highest awareness and positive customer perception of all of the company's brands, as well as the brands of its refractory competitors.

The new HWI said that it is 'positioning itself as the first and only choice for comprehensive solutions to address the needs of its growing international customer base.' It also hopes to reinvigorate the strong bond between the company and both its employees and its customers.

"We have hard-working, dedicated employees and generations of loyal customers who have successfully weathered a storm of uncertainty over a number of years," said Stephen M Delo, chairman and CEO of HWI. "With our branding decision and the launch of our new customer-centric mission, vision and values, we intend to send the message that HWI is committed to investing in and growing both our company's future, as well as that of our partner and customers.