5, with the strong atmosphere of festival celebration and peace in Glutinous Rice Balls for Lantern Festival, a live broadcast of the central enterprise's agricultural e-commerce with the theme of "Patriotic and Strong Enterprises, Helping Rural Revitalization" was opened in the tremolo live broadcasting room of Gezhouba Cement Company in China. Less than two hours after the broadcast, it attracted nearly 600 fans'attention and participation, hundreds of fans interacted enthusiastically with the host in the live broadcasting room, and 143 commodities were sold.
In order to implement the strategy of rural revitalization, the live broadcast of agricultural e-commerce by central enterprises relies on the brand influence and appeal of China Nengjian and Gezhouba central enterprises, relying on the advantages of rich agricultural and sideline products resources in their respective units, cross-circle enabling brand tension, stimulating the economic development of local governments, and making every effort to promote rural revitalization. & nbsp; & nbsp;
Integrate into the background of the times and explore new channels to help farmers & nbsp; & nbsp; In the era of
new media live broadcasting, people's way of life, consumption and entertainment has also undergone profound changes. The previous offline consumer stores, direct purchase of products and other ways to help farmers have been difficult to meet the actual needs. Online live broadcasting mode with strong interaction is becoming more and more popular. Through this way of cloud life and cloud shopping, consumers not only increase their knowledge and broaden their horizons, but also local businesses can expand their brand coverage with the help of live broadcasting.
"The company has always pursued the social responsibility concept of" improving people's lives and promoting social development ", and has been active in the front line of poverty alleviation and rural revitalization, making outstanding contributions to national infrastructure construction and local social and economic development. But these are far from enough, in order to achieve rural revitalization, in-depth promotion of agricultural development, the Internet "highway" is undoubtedly the best choice. Gui Tongsheng, party secretary and chairman of China Gezhouba Cement Company, said. China Gezhouba Cement Co., Ltd. has been
established for more than 50 years. The cement produced by China Gezhouba Cement Co., Ltd. has been widely used in a large number of national key projects such as highways, railways and bridges, connecting Hubei Province with other provinces, cities and rural areas, opening a new window for the development of closed local agriculture. The company hopes to attract a group of fans inside and outside the circle who have a sense of identity with the company's brand through the platform of "Ge Ni Optimization" tremolo live broadcasting room, create an ecological industry base that supports enterprises, helps farmers and win-win situation in many ways, and form a product and technology platform represented by agricultural products, which can bring happiness to customers and audiences. A platform for giving back to society by exerting its influence. & nbsp; & nbsp;
Give full play to its own advantages and build a new platform for cooperation between central and local governments & nbsp; & nbsp;
China can build Gezhouba Cement Company's 11 grass-roots units, distributed in villages and towns in Hubei and Hunan, enterprises and local coexistence, deep feelings, hand in hand on the road of rural revitalization. Gezhouba cement workers not only witnessed the joy of farmers after the harvest, but also saw their melancholy when the products were unsalable. & nbsp; & nbsp
; "We want to build a three-in-one platform for central-local cooperation, supporting enterprises and farmers, and cultural dissemination through the way of Tik Tok live broadcasting, to help farmers bring out the" good wine "in the" deep lane "and promote local food and culture. At the same time, we should take live broadcasting as an opportunity to discover and cultivate a group of talented people who dare to think and do, have outstanding abilities and are full of dedication. Yang Dan, General Manager, Deputy Secretary of the Party Committee and Director of China Gezhouba Cement Company, is full of confidence in the way of live broadcasting of central enterprises to help farmers.
In terms of operation mode, the company set up a special working group led by the Marketing Department and the Party and Mass Work Department, and through in-depth investigation and systematic planning, selected a group of young, passionate and dedicated workers as anchors, and clearly adopted the live broadcasting mode of "Daren mode as the main mode + self-owned brand as the supplement". With the selection mode of "agricultural and sideline products as the main part and local characteristic products as the supplement", it highlights the advantages of brand, anchor, interaction, selection, pricing and after-sales, and systematically promotes the efficient operation of "Rural Revitalization + E-commerce Live Broadcasting". In terms of product selection, the company will take the lead in in-depth discussions and cooperation with the Rural Revitalization Bureau of the territorial government, the Agricultural and Rural Bureau and the Agricultural Cooperatives, and organize 11 grass-roots units to set up a newspaper team to establish a preliminary audit, qualification audit, sample evaluation and pre-broadcast review of the selection process, focusing on the selection of local characteristics of agricultural and sideline products, and strictly control the quality of products. The whole process is efficient and reliable. & nbsp; & nbsp;
Actively seek innovation and change, enabling enterprises and employees to grow together & nbsp; & nbsp;
In order to speed up the construction of the platform for live broadcasting to help farmers, the live broadcasting team has carefully deployed and carefully arranged the planning, investment selection, technical support, emergency response and other links since its establishment. Anchoring the key time node of live broadcasting on February 5, the team opened a 24-hour working mode and created a professional live broadcasting room. The anchors without any live broadcasting experience repeatedly practiced live broadcasting skills and rehearsed live rehearsals. In order to ensure the success of the first live broadcast, the team released live broadcast announcements on the micro-blog community, the circle of friends and the tremolo platform in succession a few days before the launch, to promote the first broadcast. When talking about how to better help farmers with goods through live broadcasting, Ge Ni Promoter Ji Zhen said: "I think first of all, we should choose good products, bring good goods, choose high-quality products, live up to everyone's trust, and then tell everyone the advantages of products through our publicity, and push out these good products. From February 6 to February 10, we will continue to broadcast from 18:00 to 20:00 every day." Recommend more selected good things. All
these efforts have made the first live broadcast of China Gezhouba Cement Co., Ltd. a wonderful appearance, gaining full popularity, attracting more consumer groups, and giving a new interpretation to the central enterprises to help farmers in the era of digital economy. The relevant person in charge of Xianju Mushroom Sauce Business in Jingmen City said: I am very happy that the Tik Tok Live Broadcast Room put our products on its own platform for publicity, which can let more people know that there is a mushroom sauce business like us in Xianju, attract more customers to choose our products, and publicize the delicious and nutritious mushroom sauce.
Looking forward to the future, China Gezhouba Cement Company will accelerate the construction of live broadcasting platform for helping farmers, build a platform for central-local cooperation, supporting enterprises and helping farmers, and cultural communication, carry out diversified online communication, promote the access of consumers in the whole chain offline, and promote the construction of a distinctive, well-grounded and trustworthy e-commerce for helping farmers. Build an ecological industrial base that supports enterprises, helps farmers and achieves win-win results, and open a new window for the development of closed local agriculture.
浙公网安备33010802003254号