Cement is a great cause, carrying the people's yearning for a better life, and laying a solid foundation for economic and social development. Over the past decades, China's cement industry has been developing continuously and making great progress, realizing the technological leap from shaft kiln to new dry process, completing the transformation from following to leading in the world, and becoming a basic industry with great international competitiveness in China. In the course of the vigorous development of the cement industry, a large number of dedicated outstanding figures have emerged, who have profoundly reshaped the development pattern of China's cement industry and injected strong impetus into the iterative upgrading of the industry. In the near future, China Cement Network will review the industry figures who have made outstanding contributions to China's cement industry from a third-party perspective.
Today we bring Jiang Deyi, the former chairman of Jinyu Group.
"Let the government rest assured, the society recognize and the workers be satisfied." In 2016, looking at the restructured Jinyu Jidong, facing the new future of the enterprise, Jiang Deyi adhered to his beliefs and bravely shouldered the heavy responsibilities of the country, society and employees, even with a full head of hair, he did not forget his responsibilities and original intention. Jiang Deyi once said: "The leading group and members of the enterprise are the'locomotive 'leading the development. They must constantly improve themselves with high standards and strict requirements, and truly achieve'loyalty, cleanliness and responsibility'." During
the "Twelfth Five-Year Plan" period, the cement industry has experienced a "roller-coaster" development. In 2015, the cement industry experienced a once-in-a-decade low ebb. Jiang Deyi was appointed to take over as the party secretary and chairman of BBMG Group on July 1, 2015, and led BBMG Group and Jidong Group to complete the reorganization, implement drastic institutional and institutional reforms, take the lead in realizing the overall listing of BBMG Group, and create a new sample of state-owned enterprise reform in the capital. Born in 1964 in Xinbin, Liaoning Province,
Jiang Deyi formally joined the work in 1986 and graduated from Beijing University of Science and Technology in June 2009 with a doctoral degree in iron and steel metallurgy. From July 1, 2015 to 2020, he served as Party Secretary and Chairman of Beijing Jinyu Group Co., Ltd. In the early days of
taking over Jinyu Group, the cement industry was at a low ebb, with excess capacity, aggravated contradiction between supply and demand, and intensified vicious competition in the market. In 2015, the cement industry in North China suffered a rare loss in history, with the amount reaching 4.21 billion yuan, a record low. At the beginning of 2016, the state emphasized "strengthening the structural reform of the supply side", eliminating backward production capacity and optimizing the industrial structure.
Faced with such turbulent market and reform pressure, how to change? How to lead Jinyu Group to overcome this difficulty is a big headache for Jiang Deyi. To this end, in his second year in office, Jiang Deyi resolutely started the restructuring process between BBMG and Jidong Group, and on May 31, 2016, BBMG announced that it would hold 55% of the shares and become the controlling shareholder of Jidong Group, completing the restructuring.
As the first state-owned enterprise in the capital to implement restructuring, the future of Jinyu Group is full of uncertainties, and people in the industry are also waiting to see whether such restructuring is really effective? Can two enterprises, which were in a loss state at that time, really "come back to life" through reorganization?
At that time, Jidong Group suffered serious losses, high asset-liability ratio and nearly broken capital chain, which once had a greater risk of operation and debt default; Although the overall technical level of Jinyu's cement business assets is relatively high, especially the leading level of environmental protection technology, solid waste treatment technology and waste heat power generation industry, there is still a loss in 2015.
Looking at the unsatisfactory enterprises, Jiang Deyi firmly believes that the leading group and members of the enterprise are the "locomotive" leading the development, and must constantly improve themselves with high standards and strict requirements, so as to truly achieve "loyalty, cleanliness and responsibility". For this reason, he devoted himself to the reform and construction of enterprises, and in just a few years he had a full head of hair. Although Jiang Deyi's hair became grayer and grayer, Jinyu Jidong was rejuvenated in his hands. In the first year after the reorganization
of Jinyu Jidong, the net profit of Jidong Cement in 2016 increased by 103.08% year on year. Jinyu Jidong's market share in the Beijing-Tianjin-Hebei region has reached nearly 60%, greatly improving the industrial concentration and voice of the core market. In the fourth year after the reorganization
of Jinyu Jidong, the business performance of Jidong has achieved a three-year "triple jump". Instead of laying off employees, Jidong has substantially increased its salary, ensured the stability of the enterprise, strengthened its confidence in development, stimulated its vitality, condensed its development efforts, consolidated its development foundation, and truly achieved the goal of "reassuring the government, recognizing the society and satisfying the employees". Jinyu Jidong ranks third in the Global List TOP20 of China Cement Enterprises in 2020 published by
China Cement Network with a 10205 of 2000 tons per year.
Since then, Jinyu Jidong has realized Jiang Deyi's bold words of "becoming the third largest cement enterprise in China, the fifth largest cement enterprise in the world and one of the largest comprehensive building materials enterprises in China."
This equity plus asset reorganization of the two major building materials groups in the north has also become the largest case of merger and acquisition reorganization in China's cement industry through market-oriented implementation so far, composing a new chapter in the reform of the era of China's cement industry, successfully holding Tianjin Building Materials Group, and promoting the development of China's cement industry. It has become a vivid practice to implement the coordinated development of Beijing, Tianjin and Hebei and the structural reform of the supply side.
Ten years of hard work, no one knows, a cavity of ambition for BBMG. Jiang Deyi paid countless sweat and energy for Jinyu Group, and saved Jidong Cement from the line of life and death, and revitalized the "hundred name" enterprise. Although Jiang Deyi will not work in Jinyu Group since then, Jinyu Jidong will do better and better, and its legendary story will always be circulated in the industry.
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