The World Cup in Brazil is in full swing, but the growth rate of cement demand in Brazil has declined. It is reported that the peak of the World Cup's pull on cement appeared in the previous year and last year. With the completion of the construction of the competition venues, the impact of the World Cup theme on the cement industry has ended. According to preliminary data released by the Brazilian National Cement Industry Association (SNIC), Brazil's cement sales in its domestic market totaled nearly 5.9 million tons in May 2014, down 0.7% from the same period last year.
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