On January 31, Qilianshan Cement held a marketing meeting in 2026 to review and summarize the marketing work in 2025, analyze and judge the production and operation situation, and arrange for the deployment of key tasks. Luo Hongji, Party Secretary and President, attended the meeting and delivered a speech. Leading group members Yang Hu, Wang Jianbo and Xiong Wankui attended the meeting and emphasized the deployment of related work.
Luo Hongji pointed out that in 2025, all the marketing front workers carried forward the spirit of daring to fight hard and winning battles, concentrated their efforts and moved against the trend, steadily promoted the marketing work, and achieved fruitful results in the "marketing battle". Especially carrying the banner of regional "leading" enterprises, adhering to the implementation of the national "anti-involution" vicious competition policy, market coordination, product sales, payment recovery, economic benefits and so on have achieved the desired results.
In view of the production and operation situation of insufficient regional effective demand and fierce market competition, Luo Hongji pointed out that the industry winter has just begun, the market does not believe in tears, does not sympathize with the weak, but all marketing personnel should enlarge the pattern, adjust themselves, and constantly improve their business level. Luo Hongji requests that all marketing personnel should be "happy" to sell cement:
First, they should "open" their brains and constantly give full play to their professional qualities of being able to speak, run and use their brains.
Second, we should be open-minded, accurately and scientifically analyze and judge the situation, and have strong insight and sensitivity.
Third, we should speed up market research, market response and marketing strategy adjustment.
Fourth, we should be "happy" to see its success, dare to take on the responsibility, find out the shortcomings and improve ourselves. Luo Hongji also re-emphasized the integrity and safety of marketing personnel, travel safety and drinking safety. Yang Hu, member of
the Party Committee, vice president and chief financial officer, affirmed the marketing work in 2025, and put forward six thoughts on the marketing work in 2026:
First, produce and sell in strict accordance with the registered production capacity, and guide the healthy and orderly development of the industry ecology.
The second is to replicate the excellent experience of ecological construction in the cement industry to the aggregate business.
Thirdly, the business of cement aggregate commercial concrete square brick and mineral powder should be promoted in an integrated way.
The four is to think about the empowerment of new energy vehicle transportation to cement sales.
Fifth, we should be brave enough to take the initiative and vigorously collect arrears.
Sixth, plan ahead to promote the marketing work after the project under construction is put into operation. Wang Jianbo, member of
the Party Committee and vice president, affirmed the achievements made by the marketing team.
The first is to stabilize the market share, adjust the structure and increase the efficiency.
The second is to strengthen the service tree brand, win the reputation and create value.
The third is to control the risk, guarantee the repayment, grasp the management and promote compliance. Three requirements are put forward
for the marketing work in 2026:
first, the sales volume is steady and progressive, and the price is steadily rising
; second, the volume of products is increased, and the receivables are significantly reduced
; third, the compliance is to build a solid bottom line, and the integrity is to keep the original intention.
Vice President Xiong Wankui congratulated the marketing team on its achievements, pointing out that under the overall industry downturn and severe market situation, it is very rare for the marketing team to achieve excellent performance, and it will increase its participation in marketing work to achieve the marketing target of 2026 with more excellent results.
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