From the first proposal of the Political Bureau of the Central Committee to prevent the vicious competition of "involution" to the heated discussion of the representatives of the two sessions, TCL Li Dongsheng suggested that photovoltaic "anti-involution" should be promoted by market-oriented means. Geely Li Shufu calls for new energy vehicles to shift from "involution" competition to "connotative development"-how to eliminate inefficient internal friction and build a unified national market has become the core issue of China's high-quality economic development.
At this key point, Zhu Hongren, Secretary of the Party Committee of the China Enterprise Federation, deeply interpreted President Song Zhiping's masterpiece Anti-Inner Volume. This is not only a textbook to analyze the plight of the industry, but also a sword to pierce the haze of the inner volume and respond to the call of the national policy. Whether you are an entrepreneur seeking transformation or an observer concerned about the hot spots of the two sessions, you can find the underlying logic and practical plan from "price war" to "value war" in this book.
China's economy is in an important critical period. Looking ahead, the ship of China's economy has never been as close to the great goal of world power and national rejuvenation as it is now. Looking back, China's economy is moving forward resolutely in overcoming one Rapids and dangerous shoals after another and overcoming the stormy waves again and again.
Faced with the test of the next five or ten years, China's enterprises and entrepreneurs represent the indomitable backbone, as long as they have firm confidence, persist in reform and innovation, constantly overcome difficulties and obstacles in the process of improving the socialist market economic system, speed up the substantive transformation of new and old kinetic energy, and realize the effective promotion of economic quality. It will certainly be able to push the ship of China's economy to the other side of socialist modernization.
Enter "15 5" period, our country economy is answering a new challenge. In July 2024, the meeting of the Political Bureau of the CPC Central Committee first proposed the prevention of "involution" vicious competition, which opened the prelude of anti-involution; in December of the same year, the Central Economic Work Conference further demanded the comprehensive rectification of "involution" competition; In addition, the "Recommendations of the Central Committee of the Communist Party of China on the Formulation of the Fifteenth Five-Year Plan for National Economic and Social Development" adopted by the Fourth Plenary Session of the Twentieth Central Committee of the Communist Party of China also clearly calls for the comprehensive rectification of "involution" competition as an important measure to break down the blockages that hinder the construction of a unified national market.
Obviously, the signal sent by the Party Central Committee is very clear. We should integrate all forces, resolutely rectify the "involution" competition, speed up the improvement of the socialist market economic system and mechanism, and form a good market order of fair and orderly competition. In December 2025, the Central Economic Work Conference listed the in-depth rectification of "involution" competition as a key task.
In this context, President Song Zhiping launched this book at the right time, at the right time, with special significance.
As early as the end of the 20th century, President Song Zhiping and I have known each other. In order to promote the building materials industry to eliminate backwardness, merger and reorganization, transformation and upgrading, we often communicate together.
Since the "involution" competition of national governance in 2024, Song Zhiping, in the name of the president of China Association of Listed Companies, combined with his own experience and thinking, has played an active role and put forward a number of governance opinions and targeted measures, which have been affirmed by the government, supported by enterprises and welcomed by the society.
We have participated in related activities together several times, because of our common experience and ideas, we always feel that there are many consensus and topics on how to do a good job in the management of the volume, often time has passed, but it is still not enough.
When President Song Zhiping sent me the manuscript of the book and asked me to write a preface, I just browsed the table of contents and felt bright at the moment. I didn't expect such a weighty work to be presented in such a short time. As I read it page by page, I couldn't bear to let it go.
Looking back, I have an experience of working in the national macroeconomic department, some of which are related to the management of overcapacity. It can be seen that although the state has curbed the situation of overcapacity in some traditional industries through policy guidance and market means, and has made some achievements, how to ensure the long-term effectiveness of such results is a difficult problem to be solved, and sometimes we have to face the dilemma of pressing the gourd to float. What is the crux of
this phenomenon? What are the underlying reasons? How to reflect the effectiveness of the measures? How to solve the problem of system and mechanism? This book is a deep reflection on this series of problems. If we compare this book to a sword piercing the haze of the inner volume, it at least includes some of these characteristics.
This book is like an anti-introversion textbook. This book constructs a distinctive anti-involution theoretical system, which is explained from the perspectives of in-depth understanding of involution, policy guidance, anti-unfair competition, elimination of backward production capacity, industry self-discipline and cooperation, m & a and reorganization, reasonable pricing, new blue sea strategy, strengthening intellectual property protection, and building a unified national market. The analysis is thorough.
For example, "anti-involution" has been a working term for just over a year, but the book points out that the discussion of involution in economics has not been interrupted since the 18th century. The book also points out that the most intuitive reason for involution is overcapacity and homogeneous competition, and the deeper reason is the short-sightedness of enterprise strategy and the blind worship of scale, which makes many enterprises keen on the horizontal expansion of market share, rather than vertical cultivation of value and technology. In essence, such enterprise competition deviates from the track of fair competition in market economy and goes into a vicious circle of harming others and not benefiting oneself. This view can really be said to be true.
This book is like an anti-involution policy interpretation. Since the launch of the "involution" competition action, the central ministries and relevant agencies have issued a series of policies. How to give full play to the effectiveness of these policies is a matter of great concern to enterprises and even local governments, and is also necessary for comprehensive governance. President
Song Zhiping not only deeply learned and understood the spirit of policy documents, but also spared no effort to publicize and interpret them on various occasions. He put forward in all earnestness: "To control disorderly competition and eliminate excess capacity, enterprises should make good use of various policies issued by the state and local governments." In particular, he stressed: "In the industrial policy toolbox, there are three policies that need special attention, namely, the policy of deepening supply-side structural reform, the policy of stimulating innovation, and the policy of optimizing the industrial layout." He also pointed out sharply: "It is the basis of anti-involution to focus on rectifying prominent problems such as local protection and market segmentation and to build a unified national market." In view of the key points of implementation that enterprises are most concerned about, this book also interprets and explains them in different industries, scales and regions, and becomes a powerful pusher to help the policy land.
This book is like a collection of practical cases of anti-involution. After in-depth study and repeated comparison, President Song Zhiping creatively put forward three necessary steps for anti-involution, namely, recognizing the current situation, reshaping the concept of competition and taking comprehensive measures to control it, and explained this view with a large number of vivid facts. President
Song Zhiping has studied theories and is familiar with the actual situation of enterprises. Whether it is the practical examples of Chinese and foreign enterprises or the experience and lessons of various enterprises, he can make the obscure truth like gurgling water into the minds of readers. At the same time, it provides researchers with case samples with clear objectives, appropriate details and standard norms. A considerable part of the selection of these examples comes from President Song Zhiping's first-line research, which not only has the personal experience of traditional industries, but also has the painful lessons of emerging industries, which increases the reliability and readability of this book.
This book is like a set of underlying logic of anti-involution. As a result, the vast number of enterprises have suffered, the industry is in chaos, and the normal market order has been seriously impacted. President Song Zhiping made great efforts to dig out the root from the perspective of economic theory. He pointed out: "Involution is a kind of consumptive vicious competition. Its essence is a kind of excessive competition. It is an inefficient and irrational competitive behavior of enterprises in order to compete for these resources under limited resources. Involution often leads to excessive consumption of resources, but the benefits are not proportional."
In terms of the fields involved in the involution problem and the measures to be taken to deal with the involution, President Song Zhiping did not stay on the matter of fact, but based on the theoretical discussion and practical results of Chinese and foreign economics, proposed that enterprises should get rid of the negative sum game, turn to jointly create incremental markets, change their goals, and achieve the development of quality, efficiency and resilience; We should change the path and open up the blue sea of value innovation. These three changes constitute the ideological cornerstone of anti-involution and form the policy of treating both the symptoms and the root causes.
This book is like an anti-involution operation manual. For anti-involution, President Song Zhiping did not stop at theoretical discussion, but tried to give practical and operable solutions in line with the actual situation of enterprises. In terms of eliminating backward production capacity, promoting industry self-discipline and cooperation, carrying out mergers and acquisitions, and improving industry concentration, President Song Zhiping takes his own experience and the actual operation of Chinese and foreign enterprises as an example to detail the main points of work and the obstacles that may be encountered, which is very operational for front-line personnel. In the implementation of the new blue ocean strategy, strengthening the protection of intellectual property rights, and building a unified national market, he used plain language to talk about strategic positioning, path selection, policy grasp, resource utilization and so on. Especially in the chapter of "Reasonable Pricing", President Song Zhiping explained in detail the management methods of Japanese management master Kazuo Inamori and German invisible champion Hermann Simon, and combined with his own profound insights into the management of enterprises, giving people the feeling of hand-in-hand preaching and dispelling doubts, which made people sigh with emotion. The curtain of "involution" competition in
comprehensive governance has been opened.Whether it is an enterprise that wants to actively participate in "anti-involution" to find its own blue sea, a researcher who wants to find the pain point in reality based on market theory research, a government department that wants to enhance the effectiveness of competition policy, or a school teacher and student who wants to enhance the perception of real economic life, or a school teacher and student who wants to enhance the perception of real economic life, or a school teacher and student who wants to explore our country. I will send a suggestion-read this masterpiece of President Song Zhiping. How can
cement industry establish a new consensus and restore the healthy ecology of the industry in the game of the stock market? China Cement Network will hold a " < a href =" https://www.ccement. in Hangzhou on April 9-10.
浙公网安备33010802003254号