Longji becomes official global partner of Bayern Munich

On August 6, Longji announced that he had officially become the official global partner of Bayern Munich Football Club. At the launching ceremony held at the Rosewood Hotel in Hong Kong on the same day, Longji Chairman and General Manager Zhong Baoshen and Bayern Munich Marketing and Sales Board Member Ruvin Kasper jointly announced the cooperation, which was witnessed by Bayern Munich legendary star Roy Mackay.

Cooperation launching ceremony, from left to right: Jiang Dongyu, Vice President of Longji and President of Photovoltaic Product Management Center, Zhong Baoshen, Chairman and General Manager of Longji, Reuven Kasper, Member of Bayern Munich Marketing and Sales Board, Bayern Munich legendary star Roy Makai

, the

world's photovoltaic champion, was founded in 1900 and is one of the most influential and fan-based football clubs in the world. It has a glorious history spanning 100 years and a unique spiritual symbol of "Mia san Mia" (we are us). Since its establishment 26 years ago, Longji has been committed to the innovation and breakthrough of clean energy technology. The conversion efficiency of its crystalline silicon-perovskite tandem solar cells has reached 35.5%, continuously refreshing the world record, and has won the highest "AAA" financing rating of PV Tech for 26 consecutive quarters. At the

launching ceremony, the two sides jointly released the theme of cooperation, "Power on, GAME ON". ". "POWER ON" represents Longji's mission to provide clean energy for power plants, businesses and households, "while GAME ON" carries the competitive spirit of Bayern Munich and the passion of fans around the world. This theme will become the unified core concept of the follow-up joint promotion, content creation and fan interaction activities between the two sides.

Zhong Baoshen said

, "Football connects millions of people, and energy reaches everyone." Zhong Baoshen, chairman and general manager of Longji, said in his speech: "Bayern Munich and Longji come from different fields, but we have the same instinctive driving force-continuous progress, constant self-challenge, and never regard any achievement as the end."

Reuven Kasper, member of the Board of Marketing and Sales of

Bayern Munich, said: Bayern Munich stands for excellence on the field of play. Together with Longji Green Energy, we uphold the same unremitting pursuit of excellence and are sincerely committed to creating a more sustainable future. We look forward to working with this global industry leader to keep renewable energy in the spotlight.

This cooperation is the second important layout of Longji in the field of European sports in the year. It has already reached cooperation with the Berlin Marathon.

From the world record to daily life

in the European market, Longji products have been widely recognized and trusted, and its high-end household brand EcoLife has become the preferred choice for many families to pursue quality life.

As a high-end brand launched by Longji for the global household market, EcoLife integrates high-efficiency photovoltaic technology, reliable quality and design innovation, with a module conversion efficiency of up to 25% and a power output of 510 W. Since April 2026, EcoLife has consistently topped TaiyangNews' list of commercial mass production component efficiencies. Speech by

Jiang Dongyu Jiang Dongyu, Vice President of Longji and President of Photovoltaic Product Management Center, said: "The research and development of every product of Longji begins with the same question: how to transform the top photovoltaic technology into products that customers can trust in daily life.". This R & D guideline runs through all our product line-ups, including components for large-scale photovoltaic power plants around the world, as well as EcoLife, an energy series for households. Products are the carriers for us to fulfill our technological commitments.

Based on the concept of "Solar for Solar", Longji is accelerating the goal of net zero emissions in 2050. Bayern Munich also integrates environmental and social responsibility into the overall operation of the club through the "Mitnand" strategy. The two sides will explore the feasibility of introducing Longji solar energy solutions into Bayern Munich training facilities and stadiums in the future.