2023, the photovoltaic industry has been in a deep downward cycle under multiple pressures, such as serious overcapacity, extreme involution competition, and escalating challenges in overseas markets. These three years are extremely painful and torturous for every photovoltaic person.
However, recently, with the support of multiple policy efforts, enterprise innovation breakthroughs, and industry coordinated development, the bottom reversal signal of the photovoltaic industry seems to have emerged, and the turning point of the industry is imminent?
Meanwhile, on June 22, the four ministries jointly issued the Measures for Implementing the Minimum Proportion Target of Renewable Energy Consumption and the Weight System of Renewable Energy Power Consumption Responsibility. Since August 1, the proportion of renewable energy consumption has been upgraded to the mandatory assessment standard of the whole society, and renewable energy has entered the stage of rigid demand.
The above two new policies not only solve the pain points that have plagued the photovoltaic industry for many years, but also release the stock projects, stimulate incremental projects, and open up new demand space for the photovoltaic industry. Following that
, on June 25, the National Development and Reform Commission and the National Energy Administration jointly issued the 15th Five-Year Plan for the Construction of a New Energy System, which proposed that a clean, low-carbon, safe and efficient new energy system should be initially built by 2030.
The plan clearly puts forward the main objectives of the construction of a new energy system during the "15th Five-Year Plan" period, which requires that "the consumption of coal and oil reaches its peak, the proportion of non-fossil energy consumption reaches 25%, the proportion of wind power and solar power installed exceeds 50%, and become the main body of power installed.." The cycle of
this round of photovoltaic industry is essentially a life-and-death elimination caused by oversupply. According to past experience, in this cycle, the industry continues to adjust and optimize on the supply side, but still fails to get rid of the dilemma of the downward cycle. The most critical problem is the weakness of the demand side.
On June 25, the State Energy Administration released the data of new photovoltaic installed capacity in the first five months of 2026, which was 59.59 GW . Year-on-year decline 69.
In 2025, affected by the "430" and "531" policies, a new round of "rush to install" appeared in China. In May 2025, the monthly installed capacity reached 92.
Signal 2: Players change their thinking and run
at top speed. While the government has launched a series of heavy policies to boost the development of photovoltaic industry, photovoltaic enterprises are also actively and constantly adjusting their own business strategies to find ways to break the situation. For example, Longji Green Energy quickly entered the energy storage industry; Daqo Energy announced to join the AIDC camp; Jingao and Xiexin New Energy update their brand names and so on.
Just like "Spring River Water Warm Duck Prophet". The market demand is weak, photovoltaic enterprises are the first to observe, and the impact is the most direct. Faced with the cruel elimination of the cycle, photovoltaic enterprises have made great efforts to gain a firm foothold in the stage of industry shuffling.
First of all, subdivide scenarios to create new demand for photovoltaic.
At SNEC 2026, actually, starting with SNEC 2025, Digital New Energy DataBM. " This Year An Industry Insider DataBM. "
to Digital New Energy
The era of one module dominating the world is over, and there will be no "single photovoltaic manufacturer" in the future.
Recently, two leading photovoltaic companies, Jingao Technology and Xiexin New Energy, announced that they had changed their brand names successively.
On June 2, Jingao Technologies released a comprehensive brand renewal plan, which changed from JA Solar to JA . And through the " JAx " communication brand to complete the role change: from a supplier to a green energy partner.
Half a month later, on June 17, Xiexin New Energy officially announced that its name had been changed from "GCL New Energy Holdings Limited" "to" Dynasty Digital Holdings Limited "". It has adopted " Times Digital Holdings Limited " (hereinafter referred to as "Times Digital") as the second Chinese name.
As for the reason for the name change, Times Digital has explained that "the Group is committed to exploring and deploying innovative technologies, solutions and business models, actively adapting to the development trend of the integration of digital economy and new energy industry, and deeply integrating AI big models and Web3."
Photovoltaic enterprises are also actively expanding their business.
Under the background of the current integration of photovoltaic and storage, a large number of photovoltaic enterprises have poured into the energy storage track . Longji Green Energy, Tongwei Stock, Atlas, Trina Solar Energy, Jingke Energy, Jingao Science and Technology and other component head enterprises have all entered the market.
There are also enterprises that choose to "take a bigger step", for example: JinkoSolar invested 24.5 billion yuan to build a 1GW green computing center ; Daquan Energy has invested 6 billion yuan in the AIDC distribution field to build the " Daquan Intelligent Energy System Manufacturing Base Project ".
Now that half of 2026 has passed, looking back, this year is a turning point for the photovoltaic industry. The
war in the Middle East has once again made the world aware of the importance of energy security and the urgency of energy transformation, so countries around the world have accelerated the layout of renewable energy tracks. At the same time, the domestic supply and demand are synchronized, and the supply side actively promotes anti-involution, raises the threshold of industry access, and speeds up the clearance of backward production capacity.
Previously, many photovoltaic enterprises predicted that the turning point of the industry would come this year. In this way, the photovoltaic industry is expected to come out of the long "cold winter period". Although the
dawn is in front of us, the current photovoltaic industry is still shrouded by the haze of the downward cycle, the self-discipline ecology of the industry has not yet been fully realized, the price of the whole industry is still declining, and the capacity clearance is still continuing.. It still needs the cohesion of upstream and downstream enterprises to break the situation hand in hand, so as to speed up the industry out of the trough and welcome the spring together.
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